Orient
Know whyBegin with the reason for making anything at all.
Strategy, objectives, and brand knowledge sit beside every decision that follows.
Every decision
leaves a trace.
Compass keeps strategy, making, and learning in one working record.
Follow the record ↓
Most tools remember a task. Compass remembers why the work exists, what happened to it, and what should happen next.
One decision.
Five chapters.
A useful system does not hand the work from tool to tool. It keeps the original intent attached as the work changes shape.
Plan
Give it timeTurn intent into a programme people can actually make.
See the year, the month, and the next decision without losing the larger rhythm.
Make
Keep the threadMove from brief to approval without losing the conversation.
Media, caption, status, feedback, and versions remain part of the same record.
Release
See it wholeMeet the work as the audience will meet it.
Context changes judgement. Preview the feed before the work leaves the studio.
Learn
Begin againRead what happened. Carry it into the next decision.
Performance belongs beside the strategy it was meant to serve.
Inside CompassShared workspace · Scoped access
How it works
The working space
01 / Plan in context
02 / Review the real thing
03 / Keep the history
04 / Close the loop
The working space
between us.
Compass is the shared workspace between Maal and each client. We develop the strategy, organise the work, and move it through production. Clients see their own work when it is ready for them, with no other brand ever in view.
Drafting→Internal review→Client review→Approved→Scheduled
The brief stays with the work.
Each piece carries its objective, content pillar, assets, owner, due date, and production notes. The calendar shows the publishing rhythm without separating it from the strategy.
Feedback lands where it belongs.
Clients review a platform-accurate preview, not a filename in an email. They can pin a note to an image, a moment in a video, or a page in a PDF, then approve or request a revision.
Every approval reflects the current version.
Compass records what changed, who changed it, and what was approved. If approved work is edited, it returns for review. The conversation remains attached to the work.
Performance returns to the strategy.
Publishing activity and performance sit beside the plan they were meant to serve. What worked becomes part of the next decision, rather than a report filed somewhere else.
Compass in use / Omari · Adolescence
Compass held the strategy, calendar, content briefs, approvals, and performance record for Omari’s campaign. It made it possible to compare formats while the campaign was live.
Read the case study ↗