Our own studio
Maal
The best small marketing firm in Melbourne (our opinion)
01The studio
We are a marketing studio based in Melbourne, Australia. Marketing is our bread and butter; from intelligence to expression we’ve got your back!
Figure 1 — Website hero
Figure 2 — Service design section
Figure 3 — Website scroll through
Figure 4 — Logo with art work behind
Figure 5 — Service section animation
02About us
Our practice is based in your reality. Our diverse background across data analytics, communications, strategy and digital content creation, means that we are able to ensure that you are not leaving anything on the table.
The studio paragraph, read with the pointer, and a line of it in full colour. A painting opens inside the letters from wherever the pointer comes in. The word arrives once a visit and lands as the full stop.
03What we did
We treat every client engagement like it’s our own company — our approach to creating our own branding, digital assets and market research is the exact same one that we use for all our clients.
The journey
The problem
“I am not looking for a studio.”
Half of buyers rule a firm out before they speak to it, often on its website.
What they are doing already
01Running the business
Marketing sits below today’s work.
02Checking whoever turns up
They check that the sender is real.
03Asking the people they trust
They ask someone they trust for a name.
Where that takes them
Running the business
No search, no shortlist
Most weeks, nothing happens.
Running the business
A trigger
A launch, a raise, or a sharper competitor.
Checking the sender
One cold email
Benchmarks put it at one to four replies in 25.
Checking the sender
The site, opened once
Two minutes on a phone to decide on a reply.
Asking someone
A name passed on
It travels only with a reason attached.
Asking someone
The work seen elsewhere
They recognise the work before the name.
Where the effort goes
Running the business
Declined
No inbound for now
No advertising, directories, or search work for now.
Checking the sender
Most of the effort
Pass the two-minute check
Case studies that show the method, this one included.
Checking the sender
Some of the effort
Be worth a reply from a stranger
About 25 personal emails, each opening with a finding about their business.
Asking someone
Most of the effort
Ask for the introduction
Referred clients stay about twice as long, so we ask for introductions by name.
Asking someone
Some of the effort
Be known in one room
One local business group and one published principle each month.
The word reversed out, and at the three sizes the site uses most. White, grey, and black carry the type, and colour comes from the work and the paintings. One face, Switzer, at five of the sizes the site uses. The close, where the word floods with a painting and comes back in white.